I recently joined a group of men at Omega Institute to be the first group of gents invited to the annual Power and Women Conference on women’s leadership.

I’ve always been fascinated with cultural perceptions of “normal” and how we, as a culture, learn and teach what it means to be a man and what it means to be a women. If this topic fancies your interest, I wrote a more extensive article on it here.

So, how do we learn gender? It might surprise you that since the days of Madmen, advertisements have directly influenced cultural perceptions of normal, including how we define “beautiful”.

Like it or not, content marketers and advertisers become teachers to the public. When I first learned this back in college, during the days of cinnamon buns and hot coffee for breakfast, I was immediately skeptical. But then I watched this video called Killing Us Softly.

To talk to us more about how our advertisements influence others, particularly the youth psyche, I reached out to the author, Jean Kilbourne.

I am honored to have Jean join us on the coffee chat today.

On today’s show, we talk about gender and the role business plays in shaping the internal psyche — In other words, how advertisements teach the public what the ideal man and the ideal woman is.

I hope you enjoy it, but more importantly, I hope it helps you continue to be remarkable.


The Traveling Cup © 2016