(read the transcript and share it with your barista)

Joining us on the call today is the alien of extraordinary ability, Murray Newlands. Murray advises startups in San Francisco and is a contributor to Entrepreneur, Inc and has been featured in Forbes among other publications. All of whom have labeled Murray as a key marketing influencer.

A lot of TTC listeners either live overseas or work between cultures, so the conversation today takes a deep look at how to effectively market your idea, product, or service across cultures.

We bring up empathy, or as anthropologists like to call it, cultural relativism. This is where you literally step into the shoes of those you are marketing towards, feel what they feel and care about what they care about. David Kelley talks about this too and calls it ethnographic interviewing: “The main tenet of design thinking is empathy for the people you’re trying to design for.”

I hope you enjoy this edition of The Traveling Cup with Murray Newlands, but more importantly, I hope you create something remarkable from it. And once you do that, reach out to me and share it.

It’s a beautiful day to be the change you want to see in the world.

Mark W. Guay

P.S. Murray just got engaged! Say congratulations here!

The Traveling Cup © 2016