After throwing back a few burritos and donning her sport coat, Dorie Clark got back to work. With a calendar chock-full of interviews, she set out to uncover how successful experts became the go-to leaders in their field.
There’s a lot of noise in the world today and it’s getting harder and harder to stand out, says Dorie in her new book Stand Out, “so I wanted to really find out just how someone does stand out in this noisy world.”
It wasn’t too long ago that Dorie herself fought to stand out while reinventing her career. Closing in on 30 years old, Dorie had run the gamut of positions, ranging from being a spokeswoman for a presidential campaign to directing a non-profit.
Dorie wanted to consult full-time and become a writer and speaker on an international level. To do that, she learned how to go from begging event organizers to allow her to speak for free to getting paid to speak all over the world — including giving talks at Google, the World Bank, and Harvard among others.
To stand out, says Dorie, it’s best to file down what it is that you’re good at. To do this, take a look at your realm of expertise and then choose the most focused part of it.
Becoming an expert in something so focused allows someone to take advantage of what mega-companies cannot. It allows someone to first become a big fish in a small pond.
The keys to the doors that you need open are in other peoples’ pockets. It’s up to you to build the relationships needed to open the doors.
– Michael Roderick
On the chat with me today is Michael Roderick – the big fish behind Small Pond Enterprises. Michael is a former English teacher turned Broadway producer and now heads his own consulting firm. You’re probably wondering just how those dots connected and that’s what we talk about on the show.
We meander quite a bit in this conversation, especially about how to be a big fish in a small pond.
- Why you need a mentor
- How to choose a mentor
- Why you should be a small fish in a BIG POND
- How Linchpin by Seth Godin inspired Michael to take the leap and have greater purpose in life
- The need to have a sense of agency
- How to find out what people will pay for
- Build the net before you leap
- Michael gives a shoutout to his mentor @KenDavenport, Broadway producer
- Dr. Robert Cialdini’s Influence
- Why we say YES to things: “ Weapons of Influence”
- BE AUTHENTIC
- Don’t just choose one mentor
- Build a team of mentors like you would cast a Broadway show
- How a networking event can become a scavenger hunt
- Should you make your meet-up invite only?
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