“It’s interesting how negative reinforcement can actually have some very positive end results.” @starrpmc
“You have to love your work. That should matter more than compensation.” @starrpmc
Billy Starr joins us on the show today to talk about how he started the Pan-Mass Challenge (PMC). He is the Pan-Mass Challenge founder and executive director and we’re going to learn all about that and how he got into doing that – it’s really cool.
The Pan-Mass Challenge is a 190-mile bike-a-thon. Today, it has raised a total of – get this – $455 million, for adult and pediatric patient care and cancer research at the Dana-Farber Cancer Institute since 1980, and that is a little bit before I was born, so that’s awesome. In 2015, they aim to raise another $45 million.
We’ll also be diving into PMC’s role in cancer research. Billy is actually the first guest of the show who’s using an endurance sport to raise money for cancer.
The PMC will be on August 1st and 2nd, 2015. You can catch the live televised opening ceremonies on WBZTV.
On this Coffee Chat:
- Billy’s personal story on how he started PMC
- How athletes can contribute to a higher purpose
- How PMC grew organically through word-of-mouth and unapologetic fundraising
- PMC as a 501(c)(3) non-profit organization that’s 100% committed to the Dana-Farber Cancer Institute
- PMC’s role in keeping Dana-Farber the leading institute for cancer research
- PMC’s fundraising strategies
- The importance of volunteers
- Virtual cyclists
- How they keep it relevant at PMC
- ADVICE for fundraisers: recognize the highs and lows and get your community to work with you.
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