After throwing back a few burritos and donning her sport coat, Dorie Clark got back to work. With a calendar chock-full of interviews, she set out to uncover how successful experts became the go-to leaders in their field.

There’s a lot of noise in the world today and it’s getting harder and harder to stand out, says Dorie in her new book Stand Out, “so I wanted to really find out just how someone does stand out in this noisy world.”

It wasn’t too long ago that Dorie herself fought to stand out while reinventing her career. Closing in on 30 years old, Dorie had run the gamut of positions, ranging from being a spokeswoman for a presidential campaign to directing a non-profit.

Dorie wanted to consult full-time and become a writer and speaker on an international level. To do that, she learned how to go from begging event organizers to allow her to speak for free to getting paid to speak all over the world — including giving talks at Google, the World Bank, and Harvard among others.

To stand out, says Dorie, it’s best to file down what it is that you’re good at. To do this, take a look at your realm of expertise and then choose the most focused part of it.

Becoming an expert in something so focused allows someone to take advantage of what mega-companies cannot. It allows someone to first become a big fish in a small pond.

“Go deeper into identifying, clarifying, accepting, and owning what you’d really like to experience.”

On the call with me today is Steve Pavlina. Since his days of creating computer games in the early 90’s, Steve has created free personal development and conscious living resources, with a focus on discovering your life purpose and summoning the courage to begin acting on it. I first heard of Steve’s work when hanging out with a friend of mine in the UK, Stephen Reed. He told me about Steve’s work and how his words have helped motivated and inspire thousands throughout the world.

Steve has a beautiful story of reinventing himself and is the Creator of Personal Development For Smart People.

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On this chat:

- How to not let finances control your emotions

- What if I never succeed financially, could I have a meaningful and fulfilling life indefinitely?

- What Steve learned from 5 years of failure

- The benefits of volunteering. You’re helping others and the reciprocity of volunteering

- “I try to follow what excites me and even scares me just a bit.”

- Listen to your intuition 

- How journaling helps you come in tune with your intuition 

- Project Hugfest

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