On this episode, I chat with Tania Dakka about all things copywriting. She shares her story of how she came to start up BadAss’d Biz Ink: her copy writing company that has been featured on Chris Brogan’s Owner Magazine.

I’m really excited to share Tania’s writing tips with you. Writing is such a passion of mine and I love to hear how other writers master their craft. Tania shares tips for how you can use power words to make your website pop and better engage your audience on social media.

On the call, she shares:

  • 3 tips for writing stellar copy for social entrepreneurism that captivates your audience
  • Her unique shower writing sessions to deal with writer’s block
  • How to better express your personality in your writing instead of sounding too business-like and watered down. No one likes a gray painting.
  • Why Harley Davidson is the only bike you should own. I mean, I’m still thinking of getting a Vespa to motor around, but Tania may have convinced me otherwise.

Connect with Tania:

I really enjoyed getting to chat with Tania. I think her message about being yourself in your writing can really help so many people who struggle to pop out and shovel through the noise of social media.

Michael Hyatt talks about this too on how to build your platform. So, think about this…next time you go to write, be who you really are. Tania is a badass. The girl rides a Harley and listens to Mudvayne for heaven’s sake. You can’t get more badass than that.

Am I a badass? Probably not. I drive a Honda Accord, am considering buying a Vespa and take out my stand up paddle board whenever I get the chance. Last time I checked, that doesn’t make me a badass.

So, don’t be afraid that people may leave once you start really being yourself in your writing. Find your inner freak like Chris Brogan would say and become who you are on the inside. You’ll attract your diehard tribe.

So, go on and embrace your inner badass and let’s do great work that creates a better tomorrow.

Mike Ambassador Bruny joins me on the call today to chat about building up a brand. Mike’s work has been in brand ambassadorship and building up thriving communities, first at Intel, then on his own. He has been the ambassador for Social Media Marketing World Summit in San Diego (my favorite city), and has been published by Forbes.

Before Mike joins us today let me share a quick story.

After every episode of The Traveling Cup, I ask each guest to recommend someone I should have the show — someone whom they believe is really rocking it and the TTC listener can really learn a lot from.

Mike has been recommended by more of my guests than anyone else, and I am honored to have him join us today. Plus, the man can tie a stellar bow tie.

Mike share his thoughts on building up brand within a brand to help employees intrapreneurially tap into their passion and help enhance the brand they work for. Of course, his tips can also help all the entrepreneurs out there, as well.

On the call Mike shares:

  • 3 Tips to Become The Connected Professional
  • How to Build a Brand Inside a Brand
  • The Difference Between Building Up a Brand and Branding Oneself
  • Why It’s Important to Hangout Where Tribe Is

Connect with Mike here:

“There is no lack of knowledge out there…Just a shortage of asking for help” – Mark J. Carter

On the call with me today, I interview Mark J. Carter, a Chicago-based inspiration of mine whose work brings storytelling back to the business world. We start the conversation off starting with storytelling, then shift to something I hold dear to my heart: the value of mentorship.

Mark actually helped me realize that podcasting can actually be a valuable mentorship tool. It allows me to connect with some truly amazing people who, learn from them, all while getting to share their message with you. Also, I love how podcasting as grown my ability to be a mentor by connecting people who can greatly benefit each other’s work.

Have you ever met someone and then said, “Geez, he really needs to meet (fill in the blank).” It happens to me all the time and I love it. If this happens to you, go ahead and make these connections. We are, after all, living in the connection economy. If you remember what Joshua Klein said, he argued that your network is the most valuable asset you have today.

On the call Mark shares:

  • 3 Tips for Social Entrepreneurs to Tell a Captivating Story
  • How to Reach Out to Mentors
  • The Value of Connecting
  • His soon-to-be released new site

Connect with Mark here: